HOW TO CREATE A HASHTAG TO GENERATE MORE LEADS

 

The use of hashtags across all social media such as Instagram, Facebook, LinkedIn, and Twitter, and likes have benefited so many business owners in generating more leads. However, while some people do not know how to create hashtags some do not know how to accurately use hashtags and have made the use of hashtag void. 

So, therefore,  we will be considering  

• The meaning of hashtags 

• The importance of hashtags 

• How to create a hashtag for your brand. 

• Tools to help you analyze hashtags. 

I will therefore implore you to follow closely by paying rapt attention to every word as we journey into helping you create a hashtag 💬. 

What Are Hashtags?

Hashtag is a phrase preceded by the # symbol used on social media that is associated with a specific brand. Hashtag is a strategic and free method of reaching out to a target audience and generating more leads. 

THE IMPORTANCE OF HASHTAGS

Before we glide through how to create a hashtag we must know the importance of a hashtag because the saying " when the use of a thing is not known abuse is inevitable" is true. You might likely feel why should I use a hashtag after all it is not necessary. Well, I have come to assert to you that hashtag plays a very significant role in building your brand. 

So follow me as we glimpse into the importance of hashtags. 

•   Hashtags make your social media post more discoverable:- hashtags make people who are interested in your content find you more easily. 

•  Hashtags connect you with your target audience:- Due to millions of users across social media, the use of hashtags is one of the best ways to attract relevant customers/audiences to you.

• Hashtag helps you to promote your product to a new audience:- The use of hashtag opens you up to new customers who are interested in your product. 

•  Hashtag helps you to generate more leads:- when you use a hashtag it becomes easier to generate more leads this is because it allows social media users who have the same passion to engage with your hashtag.  

 HOW TO CREATE HASHTAGS

1. Brainstorm for ideas:-  This is a preliminary stage where you source or come up with ideas, the following points should be considered while brainstorming for ideas in creating your hashtag. 

• Decide the purpose of your hashtag:- Here you have to determine the purpose you want your hashtag to serve whether it is for marketing your company, promoting your brand, or making awareness of an event. You need to ask yourself clarifying questions such as who is my target audience?, what emotion do I want to evoke? 

• Write out the list of ideas:- write out 10 -15 different hashtag ideas you have generated. So from this idea, you can choose the best option. Just ensure that you're not in a hurry so that you don't end up picking the mediocre or bad idea. 

• include your brand name:-  when you include your brand name in your hashtag it directs your audience to you. This way it improves your brand's awareness. You can either use your brand name or your product name. 

• consider using numbers to make your hashtag unique:- Should in case your brand hold any event(maybe a sales promo, giveaway, or challenge, etc ) you should consider using the number of the year while creating your hashtag, you can do this by either using the full number of the year, for example, #LDC2023 or shortening it by using the last two numbers #LDC23. 

 2. Research:- You must take this stage so seriously because it determines the perfect outcome of your hashtag. 

• confirm the uniqueness of your hashtag:- This is the approach to searching out all social media to check if your hashtag has been used by another brand. Note that if your hashtag has been used I will urge you to move on to the next idea on your list. That's why I indicated that you have a list of ideas. 

• Ensure that your hashtag is communicating the right message. 

• Ensure that your hashtag is easy to memorize so that your customers won't find it difficult to search or use it. 

• Make use of topical words that will get your audience engaged in the use of your hashtag. 

• Proofread your hashtag:- You carry out this action by weeding out irrelevant words/characters. Ensure that you do not use special characters such as exclamation marks, commas, periods (full stop), hyphens, or words that do not use words that do not   in your hashtags

 3. Promote:- This is the stage where you boost the visibility and the use of your hashtag. You can do this by posting it on all your social media handles, asking your followers/customers to use your hashtag, or seeking the help of an influencer to help you post it. 

When you do this consistently there is a high possibility that people will like your hashtag and start making use of your hashtag. 

 4. Monitor:- make sure you monitor how your hashtag is being used on all social media by searching for your hashtag on all social media and see how well is being engaged. Pay detailed attention to the kind of audience that engage in the use of your hashtag. Keep a track record of your audience and create content to engage your new followers. You can also make use of hashtag analytical tools to monitor your hashtag performance. 

 HASHTAG ANALYTICAL TOOLS TO HELP YOU MONITOR THE PERFORMANCE METRIC OF YOUR HASHTAG

1. Brand 24 

2. Determ 

3.  Iconosquare 

4.  Brand mentions 

5.  Hashtagify 

6.  Twubs 

7.  Rite tag 

8.  Tweet binder 

9.  Sprout Social 

10.  Keyhole. 

Note that, some of these hashtag analyzers are paid while some are free. 

In conclusion, the use of hashtags helps both the audience and the brand. It helps the audience easily locate their target interest and passions and in return helps the brand to generate more leads. 

 Have you ever tried creating a hashtag? Is this helpful? Let us know in the comment section.